Moore’s Law of Post-HIMSS Annual Conference Content

Your content could be well past its February 2017 sell-date for HIMSS17.

Constructing a Continuum of Trust in Healthcare IT

As continuity of care becomes dispersed, the patient becomes an inseparable link in the chain to communicate trust and drive positive outcomes.

Developing a Pre-Audit Checklist for your Content

Ready to create breakthrough content? It all starts with a comprehensive look at your existing content and strategy. Follow our checklist to get... Read more

Why Customer Personas Matter

This persona challenge is not limited to selling products or services. The need to define personas within an enterprise is just as critical as... Read more

Why CIO's and CMO's need to collaborate on contents over containers

There’s one “shiny object” related to marketing and marketing technology that both CMOs and CIOs fixate on at the expense of understanding their own... Read more

Reducing the Pain of Native Content Performance Anxiety

So, you know that native content (aka brand journalism) has become a key to showcasing your brand’s thought leadership in what was previously... Read more

Spock and the Importance of Emotion in HIT Digital Strategies

One of the best places for CIOs and CMO's to start is to determine where enterprise IT could track emotional data about their own organization.... Read more

HIMSS Media Lab is Launched to Lift Audience Engagement and Revenue

HIMSS Media has launched the Media Lab to deliver “breakthrough” content strategies to help clients crack the code on content marketing to healthcare... Read more

Trump and the Critical Importance of Emotional Triggers in HIT Marketing Content

The influence of emotion in the healthcare IT marketing segment may be ready to skyrocket. I would argue that not since Y2K has there been more angst... Read more