ABOUT HIMSS MEDIA LAB
We’re obsessed with people who work in healthcare B2B. Obsessed with getting under their skin, on their mind, into their hearts. And we’re obsessed with creating the content that gets us there. We’re the HIMSS Media Lab.
As part of HIMSS Media, we’ve created the largest content laboratory in the industry.
Our ever-growing content library now contains over 350,000 assets, which we very happily and scientifically study, in order to better understand how to best engage our HIMSS’s 400,000+ audience members. We track how each and every piece of content fulfills our audiences’ needs, both from an informational and emotional standpoint, whether online or at live events.
That’s an asset library, an audience, and an engagement platform that no one in the industry can match.
More importantly, it’s yielded a body of knowledge that helps us create new, nuanced content for our clients — content that triggers an authentic connection with a target audience. And the most fun part? Taking our clients with us on the journey of discovery. Together, we uncover lots of surprising insights. Insights that drive better engagement. Our mad breed of science reveals unique and actionable insights, but that’s just the beginning. Producing world-class content requires a range of disciplines:
The Center Content Analytics — Tasked with research and analysis, the CCA scientifically validates who your target audience is, and what makes them engage, emotionally and informationally.
Custom Content Team — Its mission is to develop the “enriched” content and determine the formats needed, based on the findings of our CCA team.
Design Team — The design team delivers agency-grade graphic design skills to effectively visualize your content, and when needed, keep it on-brand.
Audience Analysis — This team deploys our enriched content assets as prescribed — whether they’re disseminated within the HIMSS universe or beyond — monitors and optimizes engagements, and delivers captured leads.